Artificial Intelligence

Künstliche Intelligenz
© Gordon Johnson

In psychology, intelligence is a collective term for the cognitive performance of humans. There are various theories of intelligence, and there is also disagreement among scientists as to how to accurately determine and measure certain cognitive abilities. The concept of artificial intelligence (AI) is far more blurred. According to Wikipedia, this is the “automation of intelligent behavior” and “machine learning”.

AI systems scour huge amounts of data to detect patterns and replicate decision structures. Powerful computers are nowadays designed so that they can work on problems independently and find solutions for them. Weak AI is about supporting people’s thinking, for example, in computer-assisted translation with translation programs such as Wordfast or SDL Trados. Systems like Google Translate API or DeepL statistically evaluate already translated sentences and sentence fragments and additionally use grammatical rules to determine which translation best matches a source text. However, this form of machine translation is still checked by translators and corrected if necessary. In this respect, such programs support the work of translators.

Other examples of weak AI:
• Image analysis
• Presentation of personalized advertising on websites
• Expert systems – recommendations for action, medical diagnoses based on a knowledge database
• Navigation systems
• Correction of searches and search suggestions

A strong AI does not exist yet. This is a scientific concept for the future. A strong AI should once be able to think logically, decide, plan, learn, communicate in natural language even in case of uncertainty, and combine all its abilities to achieve an overarching goal.

In large and medium-sized enterprises, AI plays a major role in the automation of production. This applies particularly to the:
• Process automation with high repetition rate and a decision component
• Process automation in production and assembly with a self-regulating adaptation of the control parameters

In the retail sector, AI plays a major role in customer service chatbots. Even the German broadcasting station WDR has already used an AI-based chatbot for a media project on cows in conventional and organic agriculture. The most amazing application of AI is the project Google Duplex, which has deceptively imitated natural language in a presentation. A language assistant was able to independently arrange a hairdressing appointment for a test user.

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